At its simplest, long form content is any content that is longer than a typical blog post. While blogs may typically run anywhere from 300-600 words, long form content can range from 1,000 to over 10,000 words. The longer format allows for a more in-depth exploration of topics and gives readers a thorough understanding of a subject. It can take many forms, such as whitepapers, e-books, guides, and research reports.
Why is long form content seo important? In a crowded digital landscape, it can be difficult for businesses to stand out in search rankings. Long form content can help address this by providing comprehensive, high-quality content that search engines view as valuable. Google, in particular, has recently placed an increasing emphasis on quality, long form content.
Benefits Of Long Form Content
Now that we understand what long form content is and why it’s important, let’s consider the benefits of incorporating it into your content marketing strategy.
A. Increases organic website traffic
One of the questions usually asked online is how to get people to your website. Providing high-quality, in-depth, long form content can increase website traffic. Readers are looking for content that will answer their questions and provide valuable insights, and long form content can provide this and are said to be more likely shared online.
B. Boosts search engine rankings
In addition to increasing organic traffic, long form content can boost search engine rankings by providing valuable, high-quality content that search engines look for. The more valuable and relevant content you have on your website, the more likely search engines will view your site as an authority on a particular topic.
C. More likely to be shared on social media
Long form content is often more shareable on social media than shorter content because it provides more value and in-depth knowledge. People find these valuable, entertaining, and informative.
How Long Is A Blog?
A. Length of Blog Posts Depends on the Topic and Purpose
When creating blog posts, the length will depend on various factors. These can vary depending on the topic, the audience being targeted, and the purpose of the post.
B. Recommended Length for SEO Benefit
That being said, most SEO and content marketing experts recommend that blog posts should be at least 1,500 words long. This provides enough content for search engines to crawl and index and gives enough information for readers to engage with.
However, it’s important to remember that longer content isn’t always better. If you can provide valuable insights and information in a shorter format, don’t feel obligated to add fluff or filler content to reach a prescribed word count.
Tips For Writing Effective Long Form Content
Now that we know what long form content is and why it’s important let’s look at some tips for creating effective long form contents.
A. Research to find engaging topics for your readers
One of the most important aspects of creating long form content is selecting a topic that your readers will find valuable and interesting. You can use tools like Google Trends, Google Search Console, or BuzzSumo to help find trending topics or specific questions your readers may be asking.
B. Focus on creating valuable content throughout the article
When writing long form content, it’s essential to create valuable content throughout the article. This means breaking down the content into sections or sub-sections and using bullet points or lists to make it more readable. You should also avoid too many difficult technical terms for readers to understand your content.
C. Utilize relevant keywords for SEO purposes
Relevant keyword research is essential when you want to write effective long form content. While the main objective is to create quality content, you should never forget that your article should include relevant target keywords that will make it easy for the search engine to identify your content’s main subject.
Conclusion
In conclusion, long form content is essential for businesses looking to boost their SEO and increase organic traffic. When done properly, long form content can provide valuable insights, boost your search engine rankings, and increase social media sharing. By remembering these tips, businesses can create high-quality content that resonates with their readers and drives results. Regularly producing high-quality long-form content is a path toward long-term success in content marketing.