Every law firm needs to pay close attention to its professional reputation. Clients of all kinds frequently research prospective firms before engaging their services, and it pays to promote your business in a positive light. DiamondLinks can help any legal business, be it an individual lawyer or a worldwide firm, enhance its reputation through the creation of positive information and the mitigation of negative press.
Every law firm also services clients that could benefit from Online Reputation Management in both proactive and reactive circumstances. DiamondLinks partners with law firms to offer ORM to their clients for a variety of scenarios which commonly include IPOs, mergers and acquisitions, litigation and key executive transitions.
Everything your law firm has done makes up part of your reputation. You may also have unfair information applied to you by disgruntled clients, competitors, or people who are frustrated with your service in some way. Having a positive and carefully curated reputation is everything when it comes to attracting the right kind of client.
When savvy clients understand everything your law firm has done in the past, they will be able to judge whether your approach to legal matters fits in with their needs. News coverage, press releases, reviews, and word of mouth are the components of creating a positive reputation.
While it may be difficult to control for negative press coverage or entries on review sites, our company is able to both present positive information as a counter to this problem and create a way to remove or neutralize negative information.
One of the key points of ensuring a law firm’s viability is the presence of positive reviews; both online and in the media. 83 percent of potential clients check on these before choosing legal representation. Many clients, especially those who are less savvy in the legal field, will base their opinion of your firm solely on these reviews.
The problem with this method of screening firms is that the information may be provided by a business or individual with an unfair view of your services. It is possible that damaging information may be posted by a person who has lost a lawsuit against your firm or by a disgruntled former employee.
This is a backhanded compliment in a way, but the unfair view should not have the opportunity to be the sole voice of your firm’s reputation. It is crucial to provide positive information that can draw the potential client away from negative views of your firm. Competitors may also post damaging information as a means of shutting off your pipeline of new business.